Minneapolis-based entrepreneur Houston White has added to his ever-expanding portfolio of impeccably designed, culturally authentic, and approachably opulent business lines with FRESH by Houston White, a family of hair and skin care products rooted in the vibes and traditions of the Black barbershop but formulated for every kind of person. 

Houston's own personal roots are in the barbershop. As a young entrepreneur, Houston got his start cutting hair in his auntie's basement, eventually graduating from barber school and opening his own wildly successful barbershop and clothing boutique in Camdentown, Minneapolis. 

With the FRESH by Houston White product family, Houston aims to honor his roots and inspire the next generation of barbers. In this spirit, FRESH by Houston White is taking applications for a $3,000 scholarship to be given to an individual planning to attend barber school in the Twin Cities area and willing to serve as a brand ambassador for FRESH by Houston White.